Regional Product Marketing Manager

Job ID: 2219

Location:

Torino, IT

Job Family: Product Marketing

Job Type: Full Time

Working Mode: Hybrid

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

Reporting to the Global Product Marketing Manager, the Product Marketing Manager (PMM) is responsible for the profitable growth of her product line of the assigned brands. In order to achieve this, she/he will develop strategic marketing plans for a product line through market research, competitive analysis, customer engagement and business planning. The PMM is responsible for the new product introduction process within the marketing organization. In her/his position, the PMM interacts with customers, dealers, market teams, commercial operations, communication, pricing, training and the global product management team.

Key Responsibilities

Product Offering Management

Create sales support and information materials for Marketing and Sales department

Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions. Manages phase in and phase out of products

Maximizing sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.

Identify market trends, define a market roadmap and negotiate the product roadmap for EMEA

Monitor closely competition and provide information on key features, new products and collected price information.

Highlight product gaps and quantify business impact/potential

Evaluation and interpretation of customer feedback, customer satisfaction reports and research results

Interact with: Central Communication, Tactical Marketing, Commercial Operations, Business Directors, Business Managers, Field & Product Specialists, Marketing Managers and other Market Communication Managers, Global Product Managers and Platform members, Pricing, Sales Administration & Demand Planning, Dealers & Customers, Agencies and external suppliers

Experience Required

5 years in Field/produc mktg roles

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

Flexible work arrangements
Employee Assistance Programs