Marketing Manager, OEM and Technology Channel

Job ID: 2094

Location:

Sioux Falls, SD, US

Job Family: Not Applicable

Job Type: Full Time

Working Mode: Hybrid

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

CNH is seeking a Marketing Manager, OEM and Technology Channel to lead strategic marketing efforts for the Raven brand and support our network of technology partners and equipment manufacturers.

You’ll collaborate with internal teams and external partners to develop integrated campaigns, promotional programs, co-op programs, and event activations that resonate with the tech distribution channel. You’ll analyze performance, manage budgets, and provide insights that guide future marketing investments and product positioning. You’ll also collaborate across global teams to position emerging technologies like autonomy and cloud solutions to ensure consistent brand alignment across CNH’s commercial portfolio.

If you’re passionate about agriculture, technology, and building strong partner relationships through strategic marketing, this is your opportunity to lead and make a difference.

Key Responsibilities

Lead marketing and brand strategy for the OEM and technology distribution channels, including the Raven brand, that align with the business unit goals and objectives to promote its brand and products.
Develop and manage co-op programs, promotional programs, campaigns, sponsorships, and event initiatives tailored to the needs of the OEM and technology distribution channels that will help achieve objectives including, but not limited to, brand awareness and lead generation. Provide suggestions and insights to improve KPIs.
Manage budget and track spend by channel and/or campaign.
Analyze market data and campaign performance to identify opportunities, optimize spend, and improve KPIs such as lead generation, brand awareness, and customer retention.
Provide marketing support to partners through webinars, toolkits, and in-person sessions.
Maintain proactive communication with internal and external stakeholders to ensure alignment and visibility of marketing initiatives.
Support product launch planning and execution, including messaging development and performance tracking that promote the OEM, technology distribution channels, emerging technologies, including autonomy and cloud solutions.
Collaborate cross-functionally to ensure consistent messaging and brand alignment across CNH’s commercial brands and product portfolios.
Support New Product Introduction (NPI) success through strategic marketing planning, launch execution, performance tracking, and optimization across multiple concurrent projects.
Act as a liaison for experiential marketing efforts, including trade shows, dealer events, and sponsorship activations that promote the OEM, technology distribution channels, emerging technologies, including autonomy and cloud solutions.
Partner with global leadership to position emerging technologies, including autonomy and cloud solutions, for successful go-to-market execution and revenue generation.

Experience Required

Bachelor’s degree in Marketing, Advertising, Business, Journalism or Direct selling and marketing experience with knowledge of competitive practice, equipment capabilities, marketing techniques, business management, materials creation and current farming practices.
Minimum of 8+ years of experience working directly with an independent dealer or franchise network either B to C or B to B.

Preferred Qualifications

Experience in marketing, preferably with exposure to agriculture or B to B or B to C technology.
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience with precision agriculture technologies or ag equipment industry is a strong plus.

This position may require occasional travel (<20%) for dealer events, training, or industry tradeshows.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.