{{hero.title}}

Job Description
Commercial Training Manager-Construction Equipment
Requisition ID:  4487
Job Location:  Racine - Wisconsin - United States
Category for Job Posting:  Sales and Marketing
Job Type for Job Posting:  Full Time

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

We are currently seeking a Commercial Training Manager to join the Construction Equipment team supporting the North American region and brands. This individual will be responsible for building, managing, and executing a structured commercial training ecosystem that enables sales teams, dealers, and internal stakeholders to confidently position, sell, and support our construction equipment portfolio. Role Overview:

The Commercial Training Manager is responsible for translating product messaging and market strategy, defined by Product Management and Product Marketing, into effective commercial capability across North America.

This role does not own product definition or market strategy, but plays a critical leadership role in commercial readiness, adoption, and execution, ensuring training content is aligned, consistent, prioritized, and impactful.

Key Responsibilities

  • Lead the development and execution of a comprehensive North American commercial training strategy and annual training plan, aligned with product launches, portfolio priorities, and commercial objectives – to the various training audiences (internal and external).
  • Design and maintain structured training paths that support different commercial roles, experience levels, and market needs within North America.
  • Translate Product Marketing and Product Management inputs into clear, concise, and actionable training content focused on real‑world application.
  • Manage the organization, prioritization, and lifecycle of commercial training content to ensure relevance, accuracy, and consistency.
  • Deliver training through appropriate formats (in‑person, virtual, digital platforms), balancing effectiveness, scalability, and cost efficiency.
  • Partner closely with Product Marketing to ensure training reflects approved value propositions, product positioning, and commercial messaging.
  • Partner with Product Management and Engineering to support technical accuracy and application understanding.
  • Support product launches, dealer meetings, and major commercial events in North America with aligned training execution.
  • Conduct ongoing training needs analysis through engagement with sales teams, dealers, and internal stakeholders.
  • Measure and monitor training participation and effectiveness, continuously refining content and approach to drive adoption and impact.
  • Own and manage commercial training systems and platforms (e.g., WebAcademy or similar tools).
  • Manage training budgets, reporting, and operational governance.
  • Contribute to the evolution of commercial training processes, frameworks, and standards within a growing Americas product organization.

#LI-JB1

Experience Required

  • Bachelor’s degree required (Business, Marketing, Engineering, or related field).
  • 5+ years of experience in commercial training, product marketing, sales enablement, product support, or similar roles.

 

Preferred Qualifications

  • Strong understanding of commercial organizations, dealer networks, and capital equipment sales environments.
  • Demonstrated ability to work cross‑functionally and influence without direct authority.
  • Strong communication, presentation, and organizational skills.
  • Experience managing training platforms, content governance, and budgets preferred.
  • Willingness to travel (30-35%) within North America as required.

Pay Transparency

​The annual salary for this role is USD $106,700.00 - $163,600.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs 
  • Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

 

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
 

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

 

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.
 

{{video.content.title}}

{{video.content.description}}

{{explore.title}}

{{explore.description}}

{{feed.title["#text"]}}
{{feed.city["#text"]}}, {{feed.country["#text"]}}