Manager, Global Marketing Communications Strategy & Transformation

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Manager of Global Marketing Communications Strategy & Transformation is a strategic leadership role responsible for modernizing and transforming CNH’s marketing and communications (Marcomm) function to align with evolving digital media landscape and business objectives. This position serves as the chief strategist and architect of organizational change in the marcomm function, driving the integration of digital technologies, optimization of marketing performance, and implementation of change management initiatives across CNH’s global operations in over 180 countries.

Reporting directly to the Chief Communications Officer, this role provides strategic leadership for transformation initiatives while collaborating closely with the Brand Marketing, Brand Communications, Corporate Communications, Workforce Communications, and the Centers of Excellence departments. The position requires exceptional expertise in digital transformation, marketing technology, and organizational change management within complex global industrial environments.

Key Responsibilities

• Strategic Planning & Transformation Leadership
• Digital Marketing & Martech Integration
• Performance Measurement & Analytics
• Change Management & Organizational Development
• Key Transformation Initiatives
• Internal Communication Transformation
• Brand & Marketing Integration

Experience Required

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; MBA or advanced degree preferred
• Minimum 15 years of progressive experience in marketing and communications leadership, with significant focus on digital transformation and organizational change
• At least 10 years in management roles leading large-scale digital transformation initiatives
• Proven track record in B2B industrial, manufacturing, or technology companies with global operations
• Demonstrated success implementing marketing technology solutions and driving organizational change

Core Competencies

• Digital Transformation Leadership: Deep expertise in leading enterprise-wide digital transformation initiatives with measurable business impact
• Marketing Technology: Advanced knowledge of Martech ecosystems, including Salesforce, Adobe Marketing Cloud, Google Analytics 4, Microsoft Copilot 365, and AI-powered marketing solutions
• Change Management: Proven expertise in organizational change management, stakeholder engagement, and transformation communication
• Analytics & Performance: Strong analytical capabilities with experience in marketing ROI measurement, attribution modeling, and performance optimization
• Strategic Vision: Ability to develop long-term transformation strategies that align with business objectives and market evolution

Preferred Qualifications

• Industrial Marketing: Understanding of complex B2B industrial marketing challenges, dealer networks, and multi-stakeholder decision processes
• Global Operations: Experience with marketing and communication challenges in multinational manufacturing organizations
• Digital Marketing Evolution: Deep understanding of digital marketing trends, emerging technologies, and future-forward communication methodologies
• Technology Integration: Experience integrating marketing technologies with enterprise systems, ensuring data governance and compliance
• Performance Marketing: Understanding of both paid and earned media performance measurement and optimization

Leadership & Management Skills

• Executive Presence: Comfort and credibility working with C-suite executives and senior leadership across global operations
• Cross-Functional Leadership: Exceptional ability to lead change initiatives across diverse functions, geographies, and organizational levels
• Communication Excellence: Outstanding written and verbal communication skills with ability to explain complex technical concepts to diverse audiences
• Innovation Mindset: Track record of identifying and implementing cutting-edge technologies and methodologies
• Global Perspective: Cultural sensitivity and ability to work effectively across diverse international markets and teams

Pay Transparency

​The annual salary for this role is USD $133,875.00 - $178,500.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off