About Us

At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.

As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

Grow a Career. Build a Future.

If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.

Job Purpose

The NA Social Media & Web Content Specialist is responsible for shaping and executing the social media and digital content strategy across NA. The role ensures maintaining a strong brand presence, high-quality storytelling, and editorial consistency while supporting all product, brand, and retail campaigns for the New Holland brand in the region. This position plays a central role in managing the NA editorial plan, coordinating with local market marketing and advertising teams, and ensuring the region maintains and grows its share of voice across digital channels.

The successful candidate will ensure New Holland remains at the leading edge of social media activities, in-housing industry best practice in terms of strategy and ensure future practices and thinking are designed into the strategy. He/she will continually seek to educate themselves and, by extension, the rest of the New Holland team on the latest social media and digital market trends and technologies. He/she will need to maintain constant curiosity and self-improvement in the ever-changing world of digital communications to ensure brand visibility for New Holland.

Key Responsibilities

1. Social Media Strategy & Execution
   • Define and execute the NA social media editorial plan, ensuring alignment with product launches, global campaigns, retail activations, and brand priorities.
   • Develop and execute AEO/GEO content development strategy that puts the New Holland brand at the forefront of LLM search results
   • Oversee the development and publishing of multimedia content (images, videos, reels, stories) tailored to NA audiences, collaborating with relevant product experts.
   • Identify opportunities to optimize brand campaigns for visibility, engagement, and lead generation, following NA KPIs, best practices and emerging trends.
   • Develop and execute influencer programs that align with regional brand and business objectives that support enhancing brand advocacy across owned and partner digital channels.
   • Monitor performance metrics (traffic, engagement, SOV) and adjust the editorial approach as needed.

2. Web Content and Digital Ecosystem Management
   • Proactively update and update NA North America websites and regional digital tools, ensuring content accuracy, up-to-date product information, and consistent brand identity.
   • Contribute to the development of digital product content for NA launches, in collaboration with Product Communications and local markets.
   • Support the governance of digital asset libraries and ensure timely distribution of content to markets. (Digital Asset Management tool maintenance)

3. NA Market Coordination 
   • Act as the central point of contact for NA for all owned digital platforms, ensuring consistency in content rollout, brand messaging, and campaign activation.
   • Share editorial guidelines, campaign toolkits, and content calendars with markets to guarantee local execution quality.
   • Collect inputs, best practices, and performance feedback from markets to refine the NA digital strategy.
   • Maintain and regularly update an influencer database relevant to NA markets, identifying key voices in agriculture.

4. Brand Presence & Share of Voice Growth
   • Maximize share of voice by ensuring consistent, high-quality content volume and visibility across all regional channels. (Editorial coverage & SOV indicators)
   • Continually benchmark competitors' digital presence and identify emerging content trends to maintain a leading edge.
   • Support Public Relations, Product Communications, and Partnership teams in amplifying global and regional campaigns via digital channels.
     
     
5. Governance, Compliance & Brand Identity 

• • Ensure all content respects New Holland brand guidelines, tone of voice, and visual identity. Review content as per established Delegation Of Authority.
  • Guarantee timely delivery of digital campaigns, including product launches and retail pushes.
  • Coordinate with suppliers, agencies, and internal stakeholders, managing budget for assigned activities when applicable.

Experience Required

• 5+ years of experience in social media, digital content, or communications. Strong editorial and storytelling skills; familiarity with multimedia formats.
• Understanding of digital analytics, SOV metrics, SEO, and audience segmentation.
• Experience creating digital visual communications and copywriting.
• Ability to plan multi-channel editorial calendars across multiple stakeholder inputs.
• Ability to work with product managers, public relations, agencies, local market representatives (ie: dealer partners).
• Knowledge of emerging platforms, engagement tactics, and digital best practices.
• Fluency in English; additional European languages are a plus.

Preferred Qualifications

• Experience in agriculture or similar industrial companies.
• Familiarity with budget management and procurement processes.
• Previous experience in a multinational or matrixed organization. 

Pay Transparency

The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off