About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Sales Area Manager is responsible for commercial development within the North-East Italy territory, with the goal of growing market share, volumes, and profitability across the Harvest Equipment product lines. The role reports to the Harvesting Sales Manager and works closely with the dealer network and end customers active in the area, which covers key agricultural regions including Veneto, Friuli-Venezia Giulia, Trentino-Alto Adige, Emilia-Romagna and part of Toscana.

Key Responsibilities

Sales Performance & Planning

• Achieve assigned commercial targets in terms of volumes, market share, and margins.
• Define, negotiate, and monitor annual Business Plans with dealers in the assigned area, ensuring implementation and follow-up.
• Build effective Sales Plans with dealers covering orders, retail contracts, and deliveries to maximize coverage across all product lines.

Marketing & Brand Presence

• Develop local Marketing Plans with dealers including promotional events, field demonstrations, open days, factory visits, and product presentations to strengthen brand presence in the territory.

Dealer Management & Development

• Monitor dealer financial results, business management, and capital structure required to sustain market activity.
• Manage wholesale credit risk in collaboration with CNH Capital, acting as the interface between CNH Capital and the dealer network.
• Support dealers in the correct use of company commercial tools (CRM, Sales App, Equipment, Customer Experience Portal, Sales Training tool, etc.).
• Identify new network development opportunities in collaboration with the Network Development function.                                                                                                                                                                                            

Market Intelligence & Cross-functional Coordination

• Analyze market potential, trends, and competitor activity, proposing concrete development actions.
• Provide central functions (Marketing, Sales Administration, Network Development, CNH Capital, After Sales) with inputs on pricing, commercial risks, and opportunities from the assigned area.
• Coordinate with central market functions to ensure consistency and synergies across the organization.

Experience Required

• Proven experience in similar commercial roles, preferably in agricultural machinery.
• Knowledge of sales and negotiation techniques within structured distribution networks.
• Familiarity with key commercial software platforms (e.g. CRM, Sales App, Equipment).

Preferred Qualifications

• Specific knowledge of the Harvest segment (combines, forage harvesters, etc.).
• Strong results orientation and ability to work autonomously towards targets.
• Excellent interpersonal skills and commitment to customer satisfaction.
• Analytical approach to problem solving.
• Aptitude for coaching and managing complex relationships with multiple stakeholders.
• Leadership, proactivity, and self-confidence.
• Good command of English (required); Italian is the daily working language.

Nice to have

• Agricultural background and/or passion for agricultural mechanization.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. The gross annual salary for this position ranges between € 49.000 and € 65.000 and will be determined based on the assessment of skills and actual experience.