About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Agricultural PT Off-Board Product Marketing & Business Support is responsible for managing and marketing a comprehensive agricultural platform that integrates app and web-based solutions. This platform supports internal servitization, advanced dealer support, and customer-facing agronomic visualization and manual manipulation tools.

This role requires strong collaboration with internal and external stakeholders and partners to deliver the product to the market (Go-To-Market), and transfer customer needs into product iterations, and manage the entire product lifecycle. Additionally, this role ensures data compatibility and modifications necessary for regulatory compliance, government subsidies, and platform integration, to maximize the use of valuable data obtained.

Key Responsibilities

Product Planning and Roadmap -

• Plan market research needs, consistent with the CNH global development process to identify customer problems, needs, desires, and opportunities, make sure all in line with customer expectations.
• Support in the justification & inclusion of regional requirements into Global-APAC-China product and services roadmap by means of submitting a formal product definition (Statement of Requirements) and product justification (Business Case).
• Working closely with the Central Precision Technology On/Off-board teams to ensure the product roadmap aligns with China market demand, for both OEM (Original Equipment Manufacturer) and aftermarket.
• Support the definition and manage the Strategic Product Range Plan for China including phase in & implementation plan, including support the completion of the CNH global product and services roadmap with any China-specific requirements.
• Focus on prioritizing new product development and current product improvement deliverables by deploying new tools, concepts and processes that facilitate this activity.
• Working with local development team to ensure the smooth integration of CNH China Internet of Vehicles (IoV) & Data Application Ecosystem solutions into China market.

Product Life-Cycle Management -

• Lead the product launch with a focus on assisting technical publications.
• Working with Brands sales, Marketing, Parts, Services teams to ensure the digital portfolio are commercialized, supported and enabled to adequately sell the growing digital product portfolio.
• Provide support to the brands in the sub regions during product launch by providing clear information about the product and assisting with product presentations both commercially & technically.
• Monitor the product range for potential end-of-life components and escalate as required.
• Escalate significant issues which are affecting the product from reaching its potential.

Continuous Improvement & Innovation Management -

• Working closely with cross functions to maximum the usage of data and platform.
• Stay updated on emerging agricultural technology trends, telematics advancements, and regulatory changes.
• Propose enhancements to optimize platform performance and usability.
• Drive innovation in digital agronomy and precision farming solutions. Support the completion of the CNH global product and services roadmap with any China-specific requirements.

Experience Required

Technical Skills -

• Strong understanding of agricultural technology, precision farming, and agronomic data visualization.
• Knowledge of product management and marketing, understanding of wholesale and retail business structures and dynamics.
• Knowledge of IoT, telematics, and machine connectivity in agriculture and familiarity with GIS, remote sensing, and agronomic analytics platforms.
• Understanding farmer/contractor needs and expectations in respect of tractor and machinery performance, and dealer performance.
• Regulatory & Compliance Understanding and knowledge of government agricultural subsidy frameworks and emissions regulations.

Soft Skills -

• Strong problem-solving and analytical thinking.
• Ability to coordinate across cross-functional teams and excellent communication skills to work with technical and non-technical stakeholders.
• Ability to drive innovation.

Preferred Experience -

• 5+ years in agricultural, precision farming, or digital platform product management and marketing.
• Comprehensive understanding of the application of agricultural equipment and implements.
• Thorough knowledge of farming practice.
• Advanced understanding of precision farming & the road to digitalization.
• Thorough understanding of marketing theory and practice.
• Thorough understanding of Sales Management and customer service.

Preferred Qualifications

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off