Regional Marketing Manager

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Case IH Regional Marketing Manager (RMM) will align cross-functionally with our dealer network, marketing team, and regional sales team(s) to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource.

In this role, RMMs work collaboratively with Case IH dealers to develop and implement strategic marketing initiatives to meet business goals.

The RMM is a steward, cultivator, and protector of the Case IH brand while empowering dealers through a consultative approach with marketing strategies, insights and tools to support dealer success.

Key Responsibilities

• Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
  • Proactive cross-functional partnering with Case IH territory sales and support teams
  • Proactively shares local market knowledge, marketing best practices and custom solutions to support dealer goals
  • Uses all data channels available both internally and externally to inform dealer marketing strategy
  • Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
  • Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
  • Provides guidance for in-store marketing and promotions
  • Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service
  • Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more
  • Increases dealer awareness and utilization of marketing tools and resources available from Case IH
  • Educates dealers about the co-op program and marketing funds available

• Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives supporting dealer marketing plans
  • Uses dealer feedback, voice-of-customer data and regional market insights to understand audience needs and regional market opportunities
  • Develops, implements, and reports on marketing strategies, campaign assets and tactics that enhance dealer engagement and utilization
  • Evaluates local partnership opportunities, including sponsorships, community engagement and brand placements
  • Assists with local photo/video shoots to capture regional content and marketing assets
  • Identifies marketing opportunities and coordinates collaboration and content with approved local influencers
  • Leverages local media opportunities to enhance regional and dealer messaging

• Ensures representation, knowledge sharing and alignment across marketing and regional sales teams
  • Supports opportunities for enhancing the relationship between sales, marketing and dealers
  • Provides input throughout annual marketing communication strategic planning process
  • Delivers a positive Case IH brand experience at regional tradeshows and events, dealer engagements, sponsorship activations, and more

Experience Required

• Bachelor's degree in a Business, Marketing, or Communications
• 8+ years’ experience in marketing, communications, channel management or sales
• Up to 40% travel time in the field

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off