About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

Demand Generation Manager
The Demand Generation Manager will develop and execute multi-channel marketing strategies to drive qualified lead and pipeline growth. This role requires expertise in creating integrated campaigns that leverage digital marketing, content strategy, and marketing automation to generate measurable demand and support sales objectives.
The role will also focus on aligning marketing initiatives with revenue goals, strengthening brand positioning, and enabling the sales team with high-quality leads and actionable market insights.

Key Responsibilities

1. Develop and implement comprehensive demand generation strategies across multiple channels.
2. Create and manage integrated marketing campaigns using Marketo, HubSpot, or similar marketing automation platforms.
3. Analyze campaign performance metrics and optimize strategies based on data-driven insights.
4. Collaborate with sales teams to ensure lead quality and proper lead nurturing processes.
5. Manage digital marketing initiatives including SEO/SEM, email marketing, and social media advertising.
6. Develop and maintain marketing budgets with clear ROI tracking and reporting.
7. Create compelling content and messaging that resonates with target B2B audiences.
8. Drive end-to-end lead lifecycle management from awareness to conversion and retention.
9. Implement demand capture strategies through webinars, events, landing pages, and performance campaigns.
10. Strengthen funnel efficiency by improving conversion rates at each stage of the buyer journey.
11. Coordinate closely with product, sales, and channel teams to support go-to-market initiatives.
12. Monitor competitor activity and market trends to refine campaign positioning and messaging.

Develop scalable growth frameworks to support new product launches and market expansion.

Experience Required

1. 5+ years of experience in demand generation or growth marketing roles.
2. Proven track record of driving qualified leads and measurable pipeline growth.
3. Expertise with marketing automation platforms (Marketo, HubSpot, or Pardot).
4. Strong analytical skills with experience in Google Analytics and marketing attribution.
5. Experience managing digital advertising campaigns (Google Ads, LinkedIn Ads).
6. Demonstrated ability to work cross-functionally with sales and product teams.
7. Strong understanding of customer acquisition strategies, funnel management, and conversion optimization.
8. 8Experience in performance marketing, campaign scaling, and lead qualification frameworks.

Preferred Qualifications

1. Bachelor’s degree in marketing, Business, or related fields.
2. Experience in B2B technology or SaaS marketing environments.
3. Experience with ABM (Account-Based Marketing) strategies and tools.
4. Knowledge of CRM systems (Salesforce, Dynamics) and marketing-sales alignment.
5. Background in content marketing and lead nurturing program development.
6. Experience in revenue marketing and pipeline acceleration strategies.
7. Exposure to data visualization tools such as Tableau, Power BI, or similar platforms.
8. Experience in managing multi-region campaigns and localized marketing execution.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs 
• Charitable contribution matching and Volunteer Time Off