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Job Description
CBU Manager
Requisition ID:  4036
Job Location:  Mohali - India, Gurgaon - India
Category for Job Posting:  Sales and Marketing
Job Type for Job Posting:  Full Time

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.  

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The position is primarily responsible at CBU level to drive Net Sales (Tractors, Spares, Implements), volumes as per CBU plan, CNHi Capital penetration, Delinquency and Operating Budgets in line with CNHi commercial guidelines and processes. The incumbent leads the team as CEO for the CBU with complete ownership of Sales Operations (nos), Revenue Streams, Operational/Tactical Marketing, Incentive Plans, Channel and Channel Finance Management, After Sales and Service support, Spares Management, Implements and Applications related to tractor business. The incumbent will Plan, review and monitor annual CBU Sales targets; Build dealer network relationships and guide dealers in business plan development with the objective of enhancing sales volumes for the respective CBU and enhancing the customer base for the organization within the organization's sales strategy and CNH guidelines.

The position will primarily be responsible to handle Sales revenue of INR 450 million to INR 900 million from the smallest to the bigger CBU with peak volumes ranging from 2000-3000 tractor units. (North East , Odissa ,West Bengal,Jahrkhand).

Key Responsibilities

Sales Operations:

· Prepare business forecasts and Annual Operating Plan (AOP) for the CBU for tractor, spare parts, rotavators and implements considering the industry, market share and inputs from Area Managers/Executives.

· Finalize CBU and state wise, targeted annual volumes and cascade into monthly targets by CBU, area, taluka, dealer, model wise, etc.;

Channel Management:

· Periodically review dealer performance through business reviews, evaluate gaps and draw out trends;

· Seek out opportunities for enhancing volume sales and provide directions; Negotiate with dealers on the dealer promotional activity investments to enhance dealer investments for the same;

Dealer Working Capital; Retail Finance & Incentive Management:

· Facilitate CNHi Capital in achieving their business goals/Objectives

· Build relations with financers through visits and follow up for specific / critical cases for retail finance in order to better enable dealer sales and strengthen channel partners

Legal Matters:

· Monitor adherence to timelines for court representation and completion of documentation for legal and consumer forum cases in order to drive adherence to financial compliances and facilitate adequ

Leadership/Team Management Responsibility:

The CBU Manager leads the CBU sales team and dealers, inspiring and leading them from the front to achieve challenging goals.

The CBU Manager responsibility is to keep the team’s morale and motivation high and

Experience Required

15+ years of experience / age of 35+ year

Preferred Qualifications

B. Tech (Agri. Engg./Mechanical) with preferably MBA Marketing

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs 
  • Charitable contribution matching and Volunteer Time Off

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