About Us

At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.

As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

Grow a Career. Build a Future.

If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.

Job Purpose

Thailand Area Sales Manager is responsible for driving wholesale and retail sales performance of New Holland agricultural equipment within the assigned territory by developing strong dealer partnerships, optimizing dealer inventory and sales activities, and ensuring achievement of business targets. This role provides strategic guidance and operational support to dealers in sales planning, market development, customer satisfaction, financial performance, and compliance with New Holland’s 3S (Sales, Service, and Spare Parts) standards. The incumbent regularly monitors dealer performance, retail sales trends, stock levels, and payment status while identifying opportunities to improve dealer capabilities and operational excellence. The role also supports network expansion through dealer development and recruitment, promotes brand presence and market share growth, and serves as the key liaison between New Holland and its dealer network to deliver sustainable business growth and an outstanding customer experience.

Key Responsibilities

• Encourage dealers to buy tractors in wholesales to be adequate for their retail sales in order to meet sales target  
• Encourage dealers in selling tractors to reach sales aimed so that they will get a reasonable return on sales.    
• Provide counsel to dealers and support them to develop plans and directions to reach their goals corresponding to our policies  
• Support dealers in preparing their annual plan and constantly inspect their progress and monthly, quarterly and annual sales target   
• Examine and track dealers’ retail sales and tractor stock balance   
• Support dealers in developing their standard to meet the 3S standardization required by our company   
• Give specific suggestions of process improvement to dealers that being under the standard  
• Regularly visit dealers at least once a month, exchange opinions, listen to their problems, and give them suitable support as much as we can  
• Coordinate and build positive relationships among area sales managers, dealers, and customers  
• Support dealers in developing and building highly customer satisfaction to impress customers with sales, parts, and service  
• Oversee dealers’ general process, making sure that sales location and facilities are always in 3S standardization agreement  
• Search for potential people or companies and invite them to be our dealers in order to open a new channel and create more chances in our sales  
• Promote image and reputation of New Holland to be more and more well-known  
• Follow-up dealer payment and collect dealer monthly payment of tractor, not to be overdue  
• Ensure that dealers receive sales promotions relate to promotions declared  
• Ensure that dealers receive reimbursement of marketing promotion after finishing marketing activities  

Experience Required

• Bachelor's degree in Agricultural Machinery, Business Administration or related.   
• More than 4 years of experience in tractors or related industry will be a plus   
• Strong knowledge of tractors, tractor implements, dealers, and related outside sectors  
• Be able to describe the type, quality, characteristic, benefit, and appropriate uses of tractors  is a plus

Preferred Qualifications

• Strong interpersonal, service-minded and communication skills in coordinating with dealers and related sectors  
• Skilled in work planning and prioritizing  
• Good at calculation and basic computer use  
• Be able to drive a car  
• Be able to drive a tractor and know the basics of tractor use  
• Native level use of Thai communication and fluent English, both oral & written